GfK marketing intelligence review
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GfK marketing intelligence review
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| Genre | |
|---|---|
| Other Titles |
Marketing intelligence review GfK MIR MIR |
| Physical Description |
1 online resource |
| Language |
English |
| Language of Original Work |
English |
| Language of Abstract |
German |
| Item Description |
Refereed/Peer-reviewed Print version published: Nürnberg, Germany : GfK Nürnberg, 2009- Adapted and rewritten versions of articles selected from leading marketing journals. |
| Publisher |
Warsaw, Poland :
De Gruyter Open
|
| Classification | |
| Subjects | |
| Additional form |
1865-5866 |
| Formed by |
Jahrbuch der Absatz- und Verbrauchsforschung Yearbook of marketing and consumer research |
| Continued by |
NIM Marketing Intelligence Review |
| Publish date |
Began with volume 1, issue 1 (May 2009) |
| Publication Frequency |
Semiannual |
| System requirements |
Mode of access: World Wide Web |
| Related Items |
Merger of: Jahrbuch der Absatz- und Verbrauchsforschung, and: Yearbook of marketing and consumer research. Issued also in German with the same title, 2014- |
| Notes |
Issued by: GfK Nürnberg |
| Language Notes |
In English, with summaries in German |
| Get full text | |